Are you curious as to how you can improve your business social media presence? Below are 5 Tips we think will increase your traffic and growth. Scroll down to read more!
1. Go Where Your Audience Is
This goes without saying, but being active where your audience and customer demographics is a must. Whether your audience is active on Instagram, TikTok, Facebook, Snapchat or LinkedIn, you must also be there.
For example, if your business focuses on selling beauty supplies to a younger demographic, you may want to focus on posting content such as videos to TikTok and photo-shoots on Instagram, where the younger demographic you are targeting is active.
A mistake you do not want to commit is to post on platforms like Facebook and LinkedIn, where you are not going to find your customers. The key is to go where your audience is.
2. Posting Valuable Content
Now that you know where your audience is, what do you post?
Well, like stated above, it all depends on what type of business you may have. Regardless, posting valuable and informative content will help build your audience and increase outreach to your page(s). You need to create content people actually want to see and gain valuable information from. Posting original content which YOU created will yield far better results than just copying content from other pages.
3. Schedule Your Content
So you know which content you want to post.Being organized is a key aspect of having a well rounded social media presence.
Whether it is from creating a content calendar, scheduling content to go up is an absolute must. Online websites such as it gives you the ability to automate posts on your social pages. This makes life a lot easier as it relieves some pressure from having to juggle between multiple platforms
4. Interact With Your Audience
Interacting with your audience is a must in today’s age. Nowadays, customers look for a more personal experience when shopping or simply seeking a service online. Your brand or business must have some type of personality that your audience will know you for
For example big companies like McDonald’s are constantly cracking jokes and being humorous with their customers on platforms such as Twitter:
Don’t be afraid of showing personality or emotion, this will lead to more engagement which can lead to acquiring a life-long customer.
5. Be Active!
Lastly, being active is key to increasing your social media presence. After all, having an inactive brand is not a good look at all. When running your social media content, you must create fresh content everyday. This shows you care about your business.
Some tricks you can use to make sure you are keeping up with content can be:
- Incorporating social scheduling and automation to save time and energy.
- Picking and prioritizing your social networks based on your audience location.
- Finding ways to re purpose your content so you’re not always trying to reinvent the wheel.
In addition, keeping up with your in-depth analytics as when are the best times to be active, post, and respond to customers are crucial to keeping up your social media presence and engagement.
Boosting your social media presence is not impossible. Above we highlighted tactics and strategies that can help you to boost your presence and engagement. If you can follow them yourself, you’re already way ahead of the game.