Using trending sounds and video formats makes your social content more engaging and boosts metrics. But staying on top of what’s relevant can feel like a full-time job. Instead of scrolling for hours, here’s your quick guide to the latest trending TikTok and Instagram audios, videos, and seasonal lifestyle trends you can start using right away.
Trending Audios & Video Formats
🎵 Sabrina Carpenter – Nobody’s Son
This trend is all about dramatics. The audio is paired with people “pretending to punch their phone” while exposing something “corrupt” in their industry that makes them roll their eyes. Brands can use it to highlight relatable frustrations or poke fun at customer pain points.
🎵 KINGMOSTWANTED – Choosin Szn (aka the “I don’t know if I want her or her” trend)
Set to the line “I don’t know if I want her or her,” this format is all about indecision. Show off two products, services, or menu items your customers can’t decide between. Perfect for showcasing bestsellers, limited drops, or holiday specials.
🎵 Original Audio – The Sound of All My Money Leaving My Bank Account
Paired with a video of an iced coffee being shaken, this trend has become a favorite for cafes, smoothie shops, and bubble tea brands. It’s a playful way to show off food or drink items that are “worth every penny.”
🎵 Original Audio – You Didn’t Text Me
Set to an old Dance Moms clip, this sound is used to dramatize feeling left out. Brands can jump on by exaggerating funny scenarios like “When the new fall drinks launched and no one told me” or “When the team went for lunch without me.”
🎵 Sugar on My Tongue
This track is making a comeback with a fresh video transition. Creators freeze at the lyric cue and the clip repeats twice more, making it great for product reveals, outfit changes, or dramatic before-and-after content.
🍂 Seasonal Lifestyle & Food Trends
It’s not just audios driving engagement — seasonal content is exploding right now. Lifestyle and food creators are thriving with fall and Halloween-inspired videos across all platforms.
- Food & Recipes: Cozy dishes like pumpkin spice lattes, apple pies, spooky cocktails, or Halloween snacks are dominating. Add a trending sound to instantly boost visibility.
- Decor & DIYs: From chic autumn tablescapes to over-the-top Halloween yard setups, creators are leaning into seasonal aesthetics that spark shares and saves.
- 🎵 Ring by Raye: Trending all week, this audio is the perfect soundtrack for engagement announcements, wedding-related reveals, or relationship milestone posts.
👉 Whether you’re highlighting relatable industry pain points, showing off products side by side, or leaning into cozy fall vibes, these trends are your shortcut to keeping content fresh, relevant, and engaging.